First Final logo
The project started out with an end result of being whimsical
Hearth and Home sketches
After the logo was finished I was asked to then layout the team's bike kits and keep them consistent with Yakima Branding because they were the main sponsor.
Finished Vehicle Wrap
Some, of the preliminary doodles
I printed the photos I wanted to use in the ad, carefully ripped them to get an ideal edge and then scanned them in to get the perfect rip line.
Cafe 15 Logo
Logo Design for Boxing Gym
Here is a logo design I created for a San Diego based boxing gym.
Campaign Logos (2/2)
Campaign Logos, placeholder copy for confidentiality.
On The Fly
Here are a handful of examples of email layout design. Created in photoshop and then implimented into DotMailer.
In 2017 I was given the opportunity to design new swag for Yakima. I created two new hats based on current trends, typically the hats are a simple black flex fit with red logo. With the popularity of snap backs and pre-curved truckers I made the switch to more modern hats with patches. I could say the same for the socks, with more and more companies on the rise with eclectic socks, I strayed from what was safe in the brand and presented multiple color options and designs. I feel the red and green color scheme is very popular right now, not to mention a favorite combo of mine.
Creating logos is one of my favorite aspects of design. I put a lot of stake in the development of a logo through sketches and research. For this project I was asked to make a logo for a Boxing Gym. The client asked for a logo that had attitude but was also clean.
I did some digging into vintage boxing gym branding and while I was at it I stumbled across the New York Public Library's collection of free images. I got really excited when I found old boxing technique illustrations and created the letterhead and business card with-out the client asking.
Hearth & Home
The beginning of this project the client started out wanting a whimsical logo to represent their antiques and interior design business. After a change in the business model the client wanted the logo to take more of a universal approach. The client felt that the whimsical logo was now to feminine for their projection and wanted a more masculine mark.
Revenge Cycling & Racing
This project was for a local cycling team, "Revenge Cycling and Racing".
The client presented me with a power point of their ideas and basic fonts. I presented my ideas and they were overwhelemed with excitment.
Industrial Supply Campaign
Lead Designer: A print ad campaign for Industrial Supply, a supplier of construction tools and mining equipment in the intermountain region (Utah, Wyoming, Idaho, Nevada). After a team brainstorm we came up with the nugget of "Done and done" as something that people say when they have finished a job that they are proud of or pleased with. From there I had to find appropriate and multiple images from stock photography sites and build a campaign from them.
Knockaround Sunglasses Catalog
Sample of pages from a catalog project. The task was to find a brand and create a catalog that displayed the line of products as well as the companies personalty. (College)
Scuttlebutt Beer Branding
Create a brand from a funny sounding word - design the logo, stationary, and product. I chose to create a fake brewery called Scuttlebutt. I liked the word because it basically means "water cooler talk" but in a piraty era. Hence the fish with attitude being the star of the logo.
BGC Construction Logo
The client asked for a logo that must be "Yankee Blue" and incorporate "old Portland Feel". So i did some research on Portland architecture form the turn of the century. The types of homes that I came across were miniature victorian homes and pseudo arts and crafts-style homes. So I took some of the elements of that architecture that stood out the most and creates this one color mark.
Create a vehicle wrap for a bike camp transport van. Because of a very low budget and contract, the wrap could only be on the lower half of the van but still include Yakima branding elements.
2016 Yakima Campaign
Yakima Products hadn't placed an ad in a major publication in over 10 years. With a whole new product line for 2016 we were given the task to create this first campaign in a long time. I created and presented ideas to my creative director, honed in on a few then presented them to Brand Director and CEO. The ad needed to feature: Yakima Products, 1-2 people smiling, a clear representation of the roof rack, the national park we shot in and the activity. As well as the 2016 NPS logo and Yakima branding.
In the end there wound up being a lot of cooks in the kitchen. There are some aspects of the ads that I would have liked to been pushed on a little more but all in all I am proud of my work.
Asked to design a logo and icons for a restaurant in Northern California. Each icon matched with an item on the menu. Logo and icons won an award for Elements of Design in the 2014 Salt Lake Addy Awards.
Poster contest to raise awareness for areas of poverty that are over run by war. Received runner up at the show in Macdonia.
New Product Release
Lead Designer: With the launch of a new product called Drtray we wanted to go to Interbike tradeshow with supporting swag items. Here is a logo design/poster design, tee-shirt and sticker.
Lead Designer: 40 page bi-annual editorial. I was in charge of entire layout and design as well as print production
Retail Product Guide
Lead Designer: 72 Page consumer facing product guide. Placed in dealer stores. Layout / design and print production
Industrial Supply Company Overview
Lead Designer: Self contained 24 page booklet and folder with business card cut out.
Design, Layout, and print production.
Tasked with designing a self contained booklet and folder to highlight the company. Industrial Supply is a tool and mining supplier in the intermountain region and has a long history in the area dating back to 1916. So historical photos and a modern layout were important.
I was asked to develop creative for a bike company looking to add bike kits to their shop. I had never done a project like this before so i was excited to start making patterns and color schemes. I pushed myself to try and make as many different breakdowns as my tome allowd. This is a handful of what I came up with.
Every year Yakima produces an editorial catalog highlighting the product line, shining light on the season. This year I was able to convince the company to break out of the norm and bend the brand a little bit for the season. I introduced a new font to only used in this setting and better organized the products and features. This catalog is 60 pages long, and features 4 editorial stories. This season also introduces an entire new product category as well as 111 products. I was with this project from day one, thumbnails and paginations, to traveling to Denver for press check.
A company rep of more then 20 years reached out to says this:
"I am not sure how much time you got to spend with my late employer ... he was a great guy, but he could be very opinionated. One of the items he could be harsh about was the Yakima consumer catalog. Why do I bring this up? The new catalog that arrived on my doorstep a couple Saturday's ago is simply superb. In fact it is so good that the late great (boss) would be unable to say anything ill about it. The photos and presentation of information are spot on. In my opinion, it's the best catalog I've seen from Yakima in my 20 years selling Yakima"