In the creation of this logo and I merged where old meets new. Pulling from classic boxing gym iconography and modern clean lines I was able to adapt doodles into this clean boxing ring design.
With my recent knowledge of the New York Public Library releasing thousands of images into the public domain, I decided to take a look. I found amazing era illustrations and photographs of boxers in their day. Here I am using it in a color halftone patter.
Here, again, you can see the use of the vintage imagery, as well as the bold yellow underside of the business card.
In the letterhead you can start to see how everything is tied together. The vintage color halftone imagery, as well as the modern boldness of the mark in a reversed out version.
And, finally here all of the stationaty assets working together.