The client wanted a logo that felt represented her as a photographer and as a person. Something that stood out from the crowd of photographers in her area. She didn’t want a logo that blended in with her competitors and was a hipster version of Photographer’s Logo.
Black and White Version
I think it is important to have a designed black and white version of all branding. This is just that.
Horizontal Take Down
As part of the project I delivered a horizontal version of the logo in both color and black and white. This execution is best used in business card and small format mediums.
Horizontal Black and White
And here is the black and white versions of the horizontal logo.
Business Card Design
The client couldn’t settle on one design so we said why not go with all three! She like the idea of the variety and not handing out the same card over and over. The color was the thread of continuity and to lift each design a little bit all of the lightening bolts were printed with a spot gloss.