Digital Ad Set
Through the process of the Yakima rebrand, my team and I developed digital ad templates for consistency in the marketplace as well as ease-of-use for outside agencies. This shows branding ads, and product specific ads that correlate with the brands personas.
Small Car Big Adventure - Yakima
My team and I created a campaign around the idea that you don't have to have a macho, mega truck to go on adventures. You can live in the city and drive a small car and rack your car out right so you can have fun too.
Role: Art Director (idea and story board creation) Graphic Design
Team: Photographer, Videographer, Brand Manager
Output: Three videos, online ads, Social posts, new library of image assets.